Online reviews can directly affect your local search and help convince potential customers to choose your business. People want an assurance that they’ll get what they pay for, so it’s important to gather positive reviews for your service-based business to build trust.
But, gathering these reviews can be difficult—clients are often too busy to bother about leaving reviews, and most won’t bother if the process is complicated.
So what do you do?
Leverage QR codes to gather more reviews—quick scans, simple processes, and local SEO benefits.
If you’re wondering how to get a QR code for your Google business review? Or how to use a QR code generator? Then this guide is for you.
In this guide, we’ll explore what a Google Review QR code is, show you a graphic demo on how to create one, and reveal how it affects your local business ranking.
A Google review QR code is a simple scannable square that links directly to your Google review page. With this, your customers can scan it using their smartphone's camera, and immediately get redirected to the review section of your Google Business Profile. No need to search, or copy and paste a link—just instant access to your review page.
Getting a review is one of the best rewards, aside from the monetary payment, for a great job well done. And many businesses thrive on this strategy to pull in more leads. A report from Brightlocal shows that 76% of people frequently check online reviews when considering local businesses. But, most customers hate to go through many processes—Clicking too many pages— just to leave a review. So using a QR code takes away this friction, you give customers instant access to the review page, making it more likely that they’ll share the wonderful customer experience or recent complaints on your page.
Creating a Google Review QR code isn’t complicated, but there are a few steps to ensure it’s effective:
Once you’ve created your QR code, make sure you place it in locations where your customers will likely interact with it. Here are some strategic places to place your QR code:
Generating a QR code for reviews is not enough, you need a well-designed QR code with a good CTA to get more engagement. Here’s how to do it:
Design a graphic art, add your brand color to it, and use a recognizable logo. Good-looking art may be all you need to get more customers to drop reviews on your Google business page.
Adding a call-to-action lets customers know exactly what to do. A clear CTA can be the difference between someone scanning the code or ignoring it.
QR codes can be used across various industries to collect reviews. Here’s how different types of businesses can benefit:
1. Landscapers:
Landscaping companies can place QR codes on business cards, invoices, or even lawn signs at completed job sites. Customers can scan the code to leave reviews about the quality of work, making it easy to gather feedback.Google's algorithm for local search places heavy weight on reviews. So using a QR code generator like ours is equivalent to following local SEO best practices for your business.
Additionally, Google listed “managing and responding to reviews” as a local SEO ranking factor. Hence, take the time to respond to customer reviews.
Engaging with feedback also shows you value customers' opinions, and this will help you earn the trust of customers and even prospects.
Google Review QR codes are a simple but effective way to collect more reviews and improve your local SEO performance. By removing the friction from the review process, you make it easy for customers to leave feedback—and the more reviews you have, the better your business will perform online.
Take advantage of this low-effort, high-impact tool and start using Google Review QR codes today.